New rspca campaign

Have you seen it?

http://www.rspca.org.uk/getinvolved/campaigns/companion/rabbits?source=120622_CAMP_Rabbits_01&utm_source=Rabbits&utm_medium=email&utm_content=Header&utm_campaign=120622_CAMP_Rabbits_01&spMailingID=4609514&spUserID=MTY1NTYwNTIwODgS1&spJobID=276124675&spReportId=Mjc2MTI0Njc1S0

Not sure about the video.

also not sure about the video,iam 50/50 with it

i don;t like the video, i agree there diets should be mainly hay based and grass for fibre, with little pellets and veggies, but prefer the rwaf videos on rabbit care nfo

it's a bit odd isn't it! Not sure I like it but the message was clear which is the main point.

I wonder who they think their target audience is

They could have made it far more demonstrative than a bloke standing in front of a wall - where were all the cute bunnies munching hay and grass?

i don't think it's gonna work for them bad video equals bad audiance
definate thumbs down from me.

No to the video sadly

I don't like the video either but if it gets the message across, then so be it!

I had the same thought as Sparky about the target audience....

They're certainly trying but maybe not hard enough, where are all the buns!! It's better to back up what they are trying to say with videos of buns enjoying it and maybe some more factual diagrams- it's proof rather than people 'just saying it'. I'm also not entirely sure about the target audience 'Make sure it's good quality and sweet smelling, just like my wife'

I sent them a photo on Twitter of Jeeves head first in a barrel of hay and they retweeted it.